Founded in 1976, Hobby Horse is the shop in Hong Kong for the very best educational toys, games, arts and crafts from Europe. Many parents who grew up with Hobby Horse toys are now bringing their children to our shops. This gives us infinitely more satisfaction than the numbers we read on the till.

The reason? We firmly believe we are achieving far more than simply selling products. We are actively promoting healthy child development and happy families.

What are educational toys?

Statistics reveal that average parents spend no more than six minutes of quality time a day with their children. Unlike traditional "shut up" toys, educational toys are enjoyed under the guidance of parents.

Through play, as children learn, parents also learn to understand their children better. In short, educational toys bridge the communication gap.

Our toys mould the personality of growing children while promoting mental concentration and intelligence.

It is widely accepted that the early development of a child's mental capabilities promotes academic achievement later in life.