What is the Hobby Horse philosophy?

We believe that a family is a miniature unit of a society. Like society, the family can only thrive with communication and intimacy. Our philosophy is that the family that plays together, stays together. Our educational toys promote quality time and communication within a family.


What is "quality time" and why is it important?

Quality time refers to intimate time together, as opposed to casual conversation or telling a child what, and what not, to do. Unfortunately, parents and children spend less than six minutes of quality time together each day.


What are educational toys?

They are toys, games and craft kits that mould the personality of a growing child while promoting mental concentration and intelligence. For younger children, educational toys help develop motor functions. It is widely accepted that early development of a child's mental capabilities promotes academic achievement later in life.


How do they promote intimacy, communication and quality time?

Unlike traditional "shut up" toys, children play with educational toys under the guidance of a parent. Through play, as the child learns, parents also learn to understand their children better.


Where do Hobby Horse toys come from?

Our toys are imported from the UK and Europe. Our major suppliers are Galt (established in the UK in 1836), John Adams (UK, 1969) and Living and Learning (UK, 1986). We are the exclusive distributor for these companies in the People's Republic of China.


How does Hobby Horse source the best educational toys from Europe?

We attend most major fairs and exhibitions in Europe and engage the services of a professional consultant, who resides in the UK. Our consultant has worked in the educational toys industry for more than 30 years.


What awards have been won by Hobby Horse educational toys?

Please click here for details.


Are Hobby Horse toys safe?

Certainly. All of our products comply with or exceed current toy safety regulations (BS EN71 and HD 271-BS EN50088) and have been awarded the CE mark and the BS 5665 Lion mark.


Who do you sell to?

We sell to international schools and kindergartens, as well as the general public.


Do you sell toys in bulk?

Yes. Please e-mail your enquiries to us at info@allinafamily.com,


Is it possible to enter into a franchise agreement with Hobby Horse?

Certainly. Please e-mail your enquiries to us at info@allinafamily.com,